Romania is actually a patriarchal country where guys are far from advised as on their own. “You will be the hard sex, cannot scream, never share how you feel, score an excellent “man” work, feel tough, suck it up!” try a conversation in every friends. The latest venture idea: difficulties these types of stereotypes and you will inspire Romanian males becoming on their own by way of relatable stories.
THEME/Opportunity
A worldwide rebranding looked to away be the finest window of opportunity for Remington getting its very own sound into the Romania. It actually was Remington's earliest interaction strategy during the Romania, shortly after years of quiet. However, work included several aspirations: in order to refresh Remington's image during the Romania, in order to shine talk within the brand and to increase conversion to possess the champion product lines.
Research
Remington's address is actually a broad audience of men and women, 18 so you can forty five years old. Although not, browse proved you to male users sensed the company just like the a brand name for women. With like a fascinating potential ahead, we paign and you may generally address her or him. This, with planned part of the objectives: show the content regarding rebranding, adapt it in your neighborhood, instead forgetting these products that have been in appeal compliment of our very own programs geared towards women and men.
Remington campaign spoke from the vulnerability and you may mind-enjoy when you look at the Romania, a great patriarchal country in which guys are named the difficult gender and you can females as weaker intercourse. Our promotion confronted it impression and you will stereotypes when you're improving conversion getting Remington. We wanted to create to your your inner care about doubts and help anybody, specifically boys, have the courage escort girl Cedar Rapids in order to challenge personal stereotypes and construct a lives of one's own “Indrazneste sa fii TU!” – campaign's tagline inspired by the internationally location try actually claiming “dare to be your self”. Plus
